West is a German tobacco brand owned by the British company Imperial Tobacco. West has been the principal sponsor of the McLaren Formula One team, renamed West McLaren Mercedes, since 1997.
The male in the picture appears to be a trendsetter, this as he introduces the blessings of West Cigarettes to the arch symbol of Germanic countryside culture. Health is obviously an important issue to many consumers, and West Cigarettes thus wishes to emphasise that the health concerns associated with cigarettes are highly exaggerated.
